The Perpetual 1908, elegant, classic, and distinctly contemporary, is another example of the boldness that has always distinguished Rolex. Inheriting the brand's historical codes as well as its numerous watchmaking innovations, this model marks the beginning of a new chapter in Rolex's pursuit of excellence. Inspired by a 1931 Oyster Perpetual, this entirely new timepiece rises to the challenge of offering a slimmer profile in line with the brand's standards and inaugurates the Perpetual collection, which revisits watchmaking tradition through the lens of Rolex and its pioneering spirit. The name "1908" refers to the year of the brand's official registration in Switzerland. Promising superlative performance, the 1908 asserts its classicism as much as its modernity.