The Rolex Day-Date was first released in 1956 during the Baselworld Watch Show. The Day-Date made its debut as the first waterproof and self-winding chronometer wristwatch to offer a modern calendar with an instantaneous day display, spelled out in full in a window on the dial, in addition to the date. Day-Date's design represents the embodiment of prestige. It's iconic President bracelet, with its semi-circular three-piece links, was created in 1956 for the launch of the Oyster Perpetual Day-Date. It represents the ultimate in refinement and comfort and is always made of carefully selected precious metals. The Day-Date is available with a bespoke day display in a wide choice of languages. In addition, the bezel can be fluted, smooth, or gem-set arrayed in precious stones.