Rolex is a Swiss luxury watch brand that was founded in 1905 by Hans Wilsdorf and Alfred Davis. The brand is known for its iconic designs, precision, and high-quality craftsmanship, and is considered one of the most prestigious watch brands in the world. Rolex has a long history of innovation in watchmaking, including the development of the first waterproof wristwatch, the Oyster, and the first wristwatch with a date display, the Datejust. The brand is also known for its robust and reliable movements, which are designed and built entirely in-house. In addition to their technical features, Rolex watches are also highly recognizable in their design, often featuring classic and timeless styling with a focus on functionality and durability.