Swatch is a Swiss watch brand that was founded in 1983. The name "Swatch" is a combination of "Swiss" and "watch." The brand is known for its fun and colorful designs, affordable prices, and high-quality quartz movements. Swatch watches are often made with plastic cases and bands, making them lightweight and comfortable to wear. The brand is particularly known for its playful designs and collaborations with artists and designers, with many limited edition and special edition watches released over the years. Swatch has a global presence with stores in major cities around the world, and has become a popular choice for those looking for a stylish and affordable watch option.