Tag Heuer is a Swiss luxury watch brand that was founded in 1860. The brand is known for its and high-quality watches, chronographs, and sports watches that combine precision, durability, and style. Tag Heuer has a strong focus on innovation and has been at the forefront of watchmaking technology, introducing several groundbreaking features such as the first mechanical stopwatch, the first chronograph with a micro-rotor, and the first watch with a belt-driven transmission system Tag Heuer is particularly known for its strong connections with motorsports and has been the official timekeeper for several major racing events. The brand has also collaborated with several racing legends, such as Ayrton Senna, and has produced several watches inspired by the sport.